Posted by Isabel Graham on August 23rd, 2010 |
0 commentsOnline reputation management is, in its simplest form, managing and understanding what is being said about you online. But just why is it so important in the modern age?
Let’s first consider the sheet volume of blogs and forums online. There are more than 150 million blogs globally and this is a number that is growing quickly. The estimations indicate that 1 new blog is created every single second. What does this mean for businesses? Well, blogs and forums are basically a free-for-all in terms of what can be said. Put bluntly, it means that anybody can write absolutely anything on any topic and make it visible to a potentially massive global audience. So if you have dissatisfied customers of disgruntled former members of staff, they could write negative material about you and that may damage your reputation
Add that to the fact that we have something of a love affair with the search engine and you really have a problem. Search engines are great. We can find information on pretty much anything we like in the click of a mouse thanks to Google and its smaller counterparts. But what this also means is that people can find information about you quickly. People who are considering using your company to purchase a product or service from are likely to search your business name. In doing so, they might well come across your site as the top result. But what about the rest of them? There are 10 results by default on each search engine results page. What do the other 9 say?
The fact is that these could easily be blog posts or forum threads about you, both positive and negative. Online reputation management serves to help you to understand your online reputation, respond appropriately to any negative information out there and helps you to garner a more positive digital reputation.
In the computer age, where consumers really do have a massive choice in pretty much every area, they’re likely to be more selective. This leads to them doing more research about potential businesses they may buy from, which is why no modern day company should ignore their online reputation.
Find out more about Online Reputation Management.
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Posted by Sean C.R. Hess on April 4th, 2010 |
0 commentsIt’s a common myth that if you have got a tiny local enterprise it won’t be worth the time and trouble to promote your business on the web. For instance, somebody with a family run walking shoes for women business might think that since they only sell their products to local customers, online selling won’t be helpful. But, this actually is not true these days.
The Net is so commonly used nowadays that the great majority of folks research products and firms online before they decide to buy anything. For this reason, small businesses especially should make sure to have a presence online . Just putting up a straightforward website is not enough however.
For a website to be really useful in skyrocketing the business a family run business gets must be very well planned. If you are going to design your own website, you should begin by selecting a domain template that is meant for those with shoe sales firms. Next, you want to ensure that you don’t put too much on the 1st page of the website. This page should tell a little about your business and why folks should buy dress shoes for women from you instead of from any other retailer.
Information like how to get in touch with you, client reviews, and anything more that might prove useful should be on separate pages. This would be the most elementary information that is required for a domain.
Since a large amount of small businesses do not have websites up, it’ll make your business stand out a bit if you have one. Folks searching for stores selling shoes will be more likely to find your business first if you have had your site up for the longest time since search websites rank web sites partially based on how long your internet site has been up. This is why it’s best to get a website up for your business earlier rather than later .
People who are unacquainted with designing websites could be better off if they hire a site designer that has experience working with home businesses and can affect search results. (for example, NAOT mens shoes).
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